Building Dr. Michael’s MCCQE1 Prep Website: A Landing Page That Converts
Client Background
Dr. Michael Amiebenomo is a physician who immigrated to Canada after a decade of medical practice. He passed the MCCQE1 on his first attempt with a high score and now teaches preparation strategies to other doctors.
The Challenge
Dr. Michael needed a simple, high-conversion landing page to:
Explain his MCCQE1 tutoring offer
Capture leads from interested candidates
Communicate trust and expertise
His existing web presence was scattered and lacked a clear funnel.
Our Approach
1. Clear Value Proposition
We crafted concise, benefit-driven copy: “Learn From a High-Scoring Physician Who’s Been in Your Shoes.”
Added social proof and credentials at the top of the page.
2. Conversion-Focused Design
One-page layout with sections: Hero, About Dr. Michael, What You’ll Learn, Testimonials, Pricing, and Lead Form.
Responsive design for mobile-first users (many candidates access on phones).
Bright CTA buttons at every scroll depth (“Book Your Session”).
3. Lead Capture & Analytics
Integrated a simple form for sign-ups and a calendar for booking calls.
Connected analytics to track visits, form submissions, and user behavior.
The Results
Within the first month of launch:
Page visits increased by 85% compared to his old setup
Conversion rate from visitor to lead jumped to 22%
More qualified inquiries from serious MCCQE1 candidates
